Marketing campaigns

Innovation is the key to captivating attention in a sales and marketing campaign. Our team of creative conceptual thinkers use advanced idea generation techniques to ensure not only that your campaigns are unique but have a memorable aspect that encourages the right degree of thought process.

Recent research has demonstrated that the duration of exposure to information delivery has a critical impact on our ability to understand and remember messages.

One of the most fundamental principles in memory research is that the level of mental processing required dictates how much is remember later on. If a campaign promotes a feel good factor this can also strengthen delivery and retention of a campaign message.

‘Deep encoding’ involves thinking about the meaning of the information which leads to far better memory versus shallow scanning of material.

Example – RK Group email campaign:

We can help deliver your message across a broad range of channels to market and ensure timely delivery of your creative assets whilst ensuring your budget expectations are met.