A blog is an essential platform for every business owner or web master to attract and share content with their respective target markets. With so much online competition, it is vital that your business blog aims to be the ‘go to’ site for content and guidance that supports the needs and challenges of your dream business prospects and existing clients.
Whether you are a part of an exciting business start-up or an established enterprise looking to drive increased traffic and sales in a world of social change, this sound advice will serve you well!
To increase brand awareness and improve sales enquiries your business blog should feature:
- A clear and consistent layout with clear text
- High quality supporting imagery for each article
- Search engine optimised content and imagery
- Fresh, well written, regular and unique article updates
- Compelling information and resources
- A responsive layout for mobile enabled visitors
- Social media sharing options
Create an appealing and trustworthy environment that your prospects and clients will love! Your blog posts will attract even more visitors if your design and layout is simple, on-brand, looks great and features user friendly navigation… and most importantly is relevant to your target audience!
Here are six tips to make that happen.
1. Maintain brand consistency…
Whether you have a photo or an illustration to support your post; a strong visual theme will add authority and interest to your blog.
Your article header should be clear and direct, state exactly what your article is about.
Make sure the image is easy to read and written in plain English.
Make sure you adopt consistent typefaces that fit with your brand or message.
Don’t be afraid however to experiment when developing your imagery. Remember the best brands evolve and keep in touch with changing trends. Find a style that will compliment your brand but will also allow you to excite your audience.
Make visual connections on each of your blog posts – This will add interest and enhance your brand personality!
2. Keep your layout simple…
Don’t be shy in experimenting with columns and text styles to help accentuate the content within your blog posts.
You don’t have to be a rocket scientist to know the simplest blog design layouts will always work best! Your blog layout should never get in the way of your blog post content! Ensure design consistency!
Make sure your blog has a responsive layout to support mobile device users!
3. Use clean and clear text…
Make sure your headline and blog text have enough contrast to ensure easy reading.
If you are using colour, make sure the colours you choose work well together. The colours should reflect those in your core brand identity for consistency.
4. Add sidebar navigation…
Sidebar navigation will improve the ease of use on your blog.
Blog sidebars allow users to easily jump to your other posts. Adding options for categorised or archived posts and tags will encourage users to explore and spend more time on your web site.
Consider adding relevant calls to action for each blog article. Nurture the interest of your visitors! Monitor there Give them what they want!
5. Make your posts inviting…
Create compelling and attractive headlines. Use words that will quickly communicate tangible benefits for those readers in your target market… e,g. ‘7 top tips for…’ or ‘A Sales Directors’ Essential Guide to’…
Create ‘emotional and psychological connections’ through your titles that strike a chord with the needs of those in your target market… this is content that you can’t live without!
The addition of a subhead below your title can also help clarify the context of your post!
Make sure you include relevant keywords in your blog title as an effective way to attract your target audience personas. This is also essential for Search Engine Optimisation and increased visits.
Add a short, well written and compelling paragraph to the top of every one of your blog posts. Your text should give a concise summary of what your article is all about and entice users to read more.
Your web site visitors will be scanning your content for relevant data and resources. Try to keep the content in your articles short and sweet! For longer and more detailed blog posts… break up large paragraphs of text with useful facts figures, icons and quotes. Add links to related web site pages where appropriate to keep visitors engaged!
Always include high quality on-brand imagery that reflects your subject matter – this will make your posts more memorable and stand out from the crowd particularly when shared on social media!
Demonstrate thought leadership and be helpful to those in your target market community! This will not only improve your blog readership, it will establish trust in your brand and business as well as encourage social media sharing to attract new prospects!
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