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Eyecraft are a highly regarded independent Optical Practice in London. Over the past 30 years their aim has been to provide the highest level of eye care, and provide the widest possible choice of eye wear and professional advice on contact lenses.
Love New Media were awarded the honor of creating the first ever web site for the Eyecraft team! The brief was to strengthen their overall brand experience, integrate a world leading content managed system and establish community relationships through relevant social media channels to market.
A key requirement of the project was to ensure that the web site was ‘responsive’ and functioned seamlessly on portable browsing devices such as tablets and Smartphones. In addition the site supported a flexible framework to promote and share a broad range of their optical products and services.